Interview with Ole Bjerg
Ole Bjerg is associate professor at the Copenhagen Business School. He writes for the ephemera Journal and is one of the organizers of the conference "Organizing for the post-growth economy". He gave us a short interview for the Stream towards Degrowth.
I come from the dark side. Between 1994 and 1999, I studied at two business schools. Then I worked in advertising and marketing from 1999 until 2016 — for 17 years. First I was an employee in a couple of advertising agencies. Then I got a doctorate in Marketing and helped build our own specialised agency, with a group of friends and colleagues. The one over-riding goal of everything was alwa...
How to sell degrowth is one of the questions of our research and communication project Postwachstumspioniere at the Institute for Ecological Economy Research. In the paper “Successful non-growing companies“, Andrea Liesen, Christian Dietsche and myself are discussing motives and strategies that seem to apply to a variety of non-growing companies. We found that small and medium-sized [...]
In order to facilitate the transition towards a postgrowth or even degrowth economy, further research on alternative ecoomic and social models is utterly important, as we have no working models of non-growing economies at the moment. However, despite the urgency of this matter, progress in this direction is slow. Large amounts of research-funding are directed towards "green growth" and other...