How to sell degrowth is one of the questions of our research and communication project Postwachstumspioniere at the Institute for Ecological Economy Research. In the paper "Successful non-growing companies", Andrea Liesen, Christian Dietsche and myself are discussing motives and strategies that seem to apply to a variety of non-growing companies. We found that small and medium-sized companies (SMEs) very well distinguish between traditional growth in numbers and growth in qualities: not more but better appears to be a dominant management philosophy. If that is the case for a company, serveral characteristics might follow that are advantageous for the transition to a post-growth economy: a switch to repairability and services in producing companies, an increase in efficiency coupled with no sales growth to avoid rebound effects, the highlighting of product and service quality as well as qualities of work, life, and relations, and a strong collaborative and transformative claim. Nevertheless, non-growth of SMEs does by no means always point to a proactive post-growth strategy and respective social-ecological contributions.
Sarah Netter argues in her paper "Availability cascades & the sharing economy – A critical outlook at collaborative consumption" that we are to fast in accepting new concepts that will not only provide business opportunities but also a good conscience. She adds that there are still many open questions about the sharing economy: Is there really a high potential for sharing economies on the market? Do we maybe overestimate their contribution to a sustainable development? She outlines that those success factors of the sharing economy - like combining feel-good elements with business opportunities - at the same time bear a high risk of washing out the very basic idea of collaborative consumption possibly even leading to its downfall.
Valerio Verrea studied the Fair Trade market and identified an ideal type of alternative trade organisations (ATOs) that show a more effective and stable social and ethical performance than conventional businesses and even other fair trade organisations. In his paper "Fair Trade Alternative Organizations as a degrowth-friendly business model" he describes the characteristics of such an alternative entrepreneurial model and the social and structural features supporting it. He concludes that - against the shortcomings of other (fair trade) business models - ATOs demonstrate ways to escape the profit constraints of the dominant market system while at the same time blending social and economic value.
During the fruitful discussions in the workshop How to sell degrowth: Business models I we had a consensus that from a post-growth perspective there is much to learn from SMEs, shareconomy entrepreneurs and fair trade organizations but that we have to pay more attention to their side effects, especially when they are scaled and mainstreamed. To avoid watering-down of alternative business models, it seems to be crucial to outline a new and more sharpened narrative of post-growth business. To that end, the comparative study and evaluation of the various alternative entrepreneurial approaches with regard to common features and actual contributions to sustainability and degrowth seems to inevitable.
Comment on this article on the German Blog "Postwachstum"
For many of us, swimming will have provided a temporary relaxing escape from the pandemic and searing heat in the recent summer months. In this piece republished from Undisciplined Environments, Elliot Hurst suggests the activity holds more radical potential than one might think. In Aotearoa New Zealand, shortly after arriving at the strategy gathering of a youth climate group, a friend ...
The next International Degrowth Conference for Ecological Sustainability and Social Equity will start on the 30th of August 2016 in Budapest. To take actively part in the conference one can now follow the call for special sessions or one of the the other calls yet to come. There are two special session formats one for “academic special sessions” and one for “degrowth-in-action special sessio...
By Ted Trainer The Transition Towns movement, and related initiatives such as Eco-village, Permaculture and Voluntary Simplicity movements, are taking the first steps that must be taken if we are to solve global sustainability and justice problems. But I want to argue that unless they (eventually) undertake significant change in their focus and goals they will [...]
