From the text: In the discourse on degrowth – the deliberate and planned downscaling of production and consumption that increases human well-being and enhances ecological conditions and equity on the planet – the notion of »sustainable development« has sort of a bad rap. In fact, sustainable degrowth is intended to replace sustainable development as the central concept under which ecological and social minded activists and researchers might rally. Serge Latouche, the one who first fired the »missile word« of décroissance into the pubic realm, once held a talk titled »Down with sustainable development! Long live convivial degrowth!« at a conference in Paris in 2002. What are the reasons for such disregard of sustainable development? And could this be a somewhat foolish mistake?
I come from the dark side. Between 1994 and 1999, I studied at two business schools. Then I worked in advertising and marketing from 1999 until 2016 — for 17 years. First I was an employee in a couple of advertising agencies. Then I got a doctorate in Marketing and helped build our own specialised agency, with a group of friends and colleagues. The one over-riding goal of everything was alwa...
How to sell degrowth is one of the questions of our research and communication project Postwachstumspioniere at the Institute for Ecological Economy Research. In the paper “Successful non-growing companies“, Andrea Liesen, Christian Dietsche and myself are discussing motives and strategies that seem to apply to a variety of non-growing companies. We found that small and medium-sized [...]
Australia’s two-speed economy, in which those engaged in mineral extraction flourish while the rest flounder, seems to have only one direction: up. Not that people really stop to think why. Most Australians, if you asked them, would stare blankly if you mentioned degrowth, or crack a joke about how it’s tantamount to devolution. It seems [...]
