It is argued that there are some important issues which the current de growth literature neglects. The first is the sheer magnitude of the global predicament, which determines not just the insufficiently recognized difficulty of the transition task but also that the goals and means must take particular and largely unrecognized forms. The goal cannot be reform of the existing society; it must be transition to a radically different kind of society, one labeled here as a radically Simpler Way. Current discussion indicates little recognition of this point. Similarly there are coercive logical implications for transition strategy, and these indicate that currently dominant transition assumptions are mistaken. The key element is not economic or political change, it is cultural change. These claims are shown to be logically implied by basic limits to growth considerations.